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Press Release: Softube Launches Valley People Dyna-mite for Native formats with Introductory Offer

May 3, 2010
FOR IMMEDIATE RELEASE

Linköping, Sweden. May 3, 2010. Softube is shipping the Valley People Dyna-mite for native (VST/AU/RTAS). Valley People Dyna-mite is available today at the Softube web shop and at authorized Softube dealers at an introductory price of $229, excl. VAT. The introductory offer will last throughout May and thereafter the price will be $279.

The Valley People Dyna-mite is a unique limiter/expander with options to do gating, ducking, keying and de-essing. For some, the Valley People Dyna-mite is a secret weapon, for others it's a hidden treasure just waiting to be discovered.

The Dyna-mite was designed in the 80's in an ambitious attempt to incorporate the knowledge of previous decades into one swiss army knife solution. From the design comes several innovations like the Valley People proprietary VCA and the Anticipatory Release Computation, which plays a big part in the unique sound of the Dyna-mite.

Today, the Dyna-mite is just as usable as back then, as a problem solver but also very much as a creative tool. Use it as a limiter to squash drums or to get the snap into a bass track. Use it as an expander to enhance the dynamics of a track. Use it in sidechain mode to duck or follow another track. Every application breathes of the Dyna-mite's very special character and inspires to new sounds.

The Softube Valley People Dyna-mite plug-in is the first and only software recreation of the Dyna-mite that is officially endorsed by Valley People.

A fully functional 20 day demo can be downloaded from http://www.softube.com.

Make sure to watch the Dyna-mite plug-in videos!

"They were basically the 'Distressor of the Eighties.' I used them all the time as a Drum Crusher."

"[The plug-in] puts an amazing front end on the attack of a snare or a tambourine that really makes it speak in a track."

Joe Chiccarelli
(Beck, U2, The Strokes, etc.)

"There is always the debate if plug-ins sound close to the original. With the Softube Dyna-mite I hear absolutely no difference, those guys nailed it."

Michael Wagener
Producer, Mixer, Engineer
(Ozzy Osbourne, Metallica, Dokken, Alice Cooper, etc.)

If you have any questions or would like to get review NFR copies, please let me know.

Best regards,
Niklas Odelholm
Product Manager
+46 13 21 16 23
+46 76 226 28 19 (cell)
niklas at softube.com

Softube Valley People Dyna-mite Web Site:
http://www.softube.com/valleypeople_dynamite.php

Press material and screenshots:
http://www.softube.com/press/

Softube Web Site:
http://www.softube.com/

Get Demo:
http://www.softube.com/demo/


ALL VISUAL AND AURAL REFERENCES TO THE VALLEY PEOPLE DYNA-MITE TRADEMARK ARE BEING MADE WITH WRITTEN PERMISSION FROM PMI AUDIO. THE VALLEY PEOPLE AND DYNA-MITE LOGOS ARE TRADEMARKS OF PMI AUDIO GROUP, USED UNDER LICENSE. ALL OTHER TRADEMARKS ARE THE PROPERTIES OF THEIR RESPECTIVE OWNERS AND ARE USED HERE FOR INFORMATION PURPOSES ONLY.


Softube AB, Sankt Larsgatan 10c, 582 24 Linköping, Sweden.
http://www.softube.com/